Thursday, May 14, 2015

Got Your Attention?

How to Create Intrigue and Connect with Anyone
By Sam Horn

Book Review
by Ann Baldwin

Would you like to quickly connect with others and capture their undivided attention to make a meaningful and lasting impression?
As Sam Horn says, “we’re living in a society of ‘INFObesity’ and people are experiencing more impatience, alienation, and chronic distraction.”

In her new book, Got Your Attention? How to Create Intrigue and Connect with Anyone (Berrett-Koehler 2015), Sam gives you simple and easy techniques on how to captivate your audience, whether it’s one person or a large group, so you can achieve your goals.

Do you have a book launch or film release, job interview, funding pitch, or conference presentation you’re preparing for? Do you write web copy, advertise, or market on the internet?

I highly recommend Got Your Attention?, because it will teach you how to lure and hook your target audience, get them to say “Yes”, and keep them coming back for more.

Sam Horn is the Intrigue Expert and a messaging/branding strategist with a 20-year track record for getting results for her clients such as Intel, NASA, Boeing, Cisco, KMPG, and British Airways. She is the former executive director and 17-year emcee for the Maui Writer’s Conference. Her work has been featured in Fast Company, The New York Times, and Washington Post. She’s been on every major TV and radio network, including NBC, ABC, CBS, and MSNBC. 

You can connect with Sam Horn at and purchase a copy of Got Your Attention? at Amazon .

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