By Sam Horn
Book Review
by Ann Baldwin
Would you like to quickly connect with others and capture
their undivided attention to make a meaningful and lasting impression?
.
As Sam Horn says, “we’re living in a society of ‘INFObesity’
and people are experiencing more impatience, alienation, and chronic
distraction.”.
In her new book, Got Your
Attention? How to Create Intrigue and Connect with Anyone (Berrett-Koehler
2015), Sam gives you simple and easy techniques on how to captivate your
audience, whether it’s one person or a large group, so you can achieve your
goals.
Do you have a book launch or film release, job interview,
funding pitch, or conference presentation you’re preparing for? Do you write web
copy, advertise, or market on the internet?
I highly recommend Got
Your Attention?, because it will teach you how to lure and hook your target
audience, get them to say “Yes”, and keep them coming back for more.
Sam Horn is the Intrigue Expert and a messaging/branding
strategist with a 20-year track record for getting results for her clients such
as Intel, NASA, Boeing, Cisco, KMPG, and British Airways. She is the former
executive director and 17-year emcee for the Maui Writer’s Conference. Her work
has been featured in Fast Company, The New York Times, and Washington Post. She’s been on every
major TV and radio network, including NBC, ABC, CBS, and MSNBC.
You can connect with Sam Horn at www.SamHorn.com and purchase a copy of Got Your Attention? at Amazon .
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